CHICAGO, March 16, 2023 (GLOBE NEWSWIRE) — TransUnion (NYSE: TRU) introduced at the moment the growth of its TruAudience™ advertising and marketing options line of enterprise which gives entrepreneurs, media corporations, and know-how suppliers the capabilities they should tackle their most urgent shopper knowledge, viewers concentrating on, and measurement challenges.
TruAudience now marries the expansive shopper knowledge, superior identification decision, viewers constructing, and concentrating on capabilities of TransUnion and Neustar right into a complete and interoperable suite of privacy-enhanced advertising and marketing options. Moreover, the product suite now provides closed-loop advertising and marketing measurement and attribution and credit-informed advertising and marketing options, which weren’t beforehand accessible.
“The built-in capabilities of TransUnion and Neustar allow our shoppers to resolve the most important challenges they face at each step of the advertising and marketing course of leveraging an industry-leading and newly enhanced identification infrastructure,” stated Michael Schoen, government vice chairman of selling options at TransUnion. “These TruAudience capabilities remodel the standard of our shoppers’ shopper knowledge, enhance their skill to draw and purchase prospects throughout channels, and assist them repeatedly measure and enhance the return on their advertising and marketing investments.”
Purchasers have reported to TransUnion that they’ve seen a 40% discount in duplicate Buyer Relationship Administration (CRM) information, and a 30% improve in conversions from larger performing audiences.
“TruAudience allows iHeart to ship superior identification and analytics options to make our audio campaigns extra addressable, efficient, and measurable for our promoting companions,” stated Brian Kaminsky, iHeartMedia Chief Information Officer.
How does TruAudience work?
TruAudience allows shoppers to enhance advertising and marketing effectiveness by rising viewers attain, enhancing the standard of shopper insights, and leveraging extra correct and up-to-date identification knowledge throughout all advertising and marketing and measurement actions. It features a full suite of selling options together with:
TruAudience now leverages the proprietary knowledge ecosystems of TransUnion and Neustar spanning 200 authoritative knowledge sources together with knowledge from over 16 billion month-to-month cellphone alerts, offline shopper knowledge overlaying over 125 million U.S. households, and knowledge spanning 10 billion real-time digital interactions each day.
This expansive shopper knowledge is onboarded, linked, and validated by TransUnion’s identification graph platform, (beforehand referred to as OneID™ from Neustar) to allow TruAudience shoppers to repeatedly cleanse and enrich their first-party knowledge, deepen their shopper insights, and enhance the accuracy of their viewers segmentation, concentrating on, and measurement methods. TransUnion was lately acknowledged by Forrester Analysis, Inc. as a “chief” (see The Forrester Wave™ for Identification Verification Options, This autumn 2022).1
TransUnion’s identification graph is rising its industry-leading on-line and offline shopper knowledge protection to incorporate lots of of latest demographic attributes, in addition to extra behavioral, psychographic, and purchase-based knowledge. This extra knowledge can assist all kinds of industry-specific wants throughout shopper finance, retail buy habits, small enterprise attributes, journey, geography, automotive, shopper pursuits, and extra.
Moreover, TruAudience combines TransUnion’s direct media and know-how partnerships throughout the tv, streaming media (audio and video) world with Neustar’s integrations throughout the walled backyard and digital media ecosystem to make sure shoppers can attain and measure shoppers throughout the channels that matter most. This consists of partnerships with over 250 main media homeowners and writer networks, and 100+ promoting, knowledge administration and cloud platforms, in addition to social and retail media platforms, advert servers, demand-side and sell-side platforms, and buyer knowledge platforms.
“The mixing of the Neustar advertising and marketing product portfolio into TruAudience advertising and marketing options is a significant milestone within the integration of TransUnion’s acquisition of Neustar,” stated Matt Spiegel, government vice chairman and head of the media and leisure enterprise at TransUnion. “We all know the way forward for personalised advertising and marketing begins with an in depth understanding of particular person and family identification and we’re assured that TruAudience delivers that intelligence. Simply as importantly, now we have a set of merchandise constructed on prime of that identification infrastructure that permits advertising and marketing investments to be extra exact, related, and efficient.”
For extra details about TruAudience advertising and marketing options, please go to https://www.transunion.com/truaudience.
About TransUnion (NYSE:TRU)
TransUnion is a world data and insights firm with over 12,000 associates working in additional than 30 international locations. We make belief potential by making certain every particular person is reliably represented within the market. We do that with a Tru™ image of every particular person: an actionable view of shoppers, stewarded with care. Via our acquisitions and know-how investments now we have developed modern options that stretch past our sturdy basis in core credit score into areas equivalent to advertising and marketing, fraud, danger and superior analytics. Consequently, shoppers and companies can transact with extra confidence and obtain nice issues. We name this Info for Good® — and it results in financial alternative, nice experiences and private empowerment for tens of millions of individuals world wide. http://www.transunion.com/enterprise
1 The Forrester Wave for Identification Verification Options, This autumn 2022
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