March 31, 2023


Business and Loan

Keisha Taylor Starr named as Scripps’ new chief advertising and marketing officer

Keisha Taylor Starr named as Scripps’ new chief advertising and marketing officer

CINCINNATI, Jan. 24, 2023 /PRNewswire/ — A 12 months after being employed as chief advertising and marketing officer for the Scripps Networks division, Keisha Taylor Starr has been named chief advertising and marketing officer for The E.W. Scripps Firm (Nasdaq: SSP) – a newly created place – and has joined the senior management crew.

Taylor Starr has led advertising and marketing methods for Scripps’ nationwide networks, together with the rebranding of Scripps Information from Newsy, which took impact Jan. 1.

“Keisha’s expertise in information, sports activities and leisure verticals makes her the best chief advertising and marketing officer for our firm at this pivotal second,” stated Adam Symson, Scripps president and CEO. “Now, as we focus our firm assets much more on these enduringly common content material classes throughout all TV viewing platforms, Keisha can be charged with elevating the visibility of the Scripps firm’s household of manufacturers with audiences and advertisers.”

Earlier than becoming a member of Scripps, Taylor Starr served as senior vice chairman of selling and public relations for the digital information outlet The Recount. Earlier than that, as senior VP of built-in advertising and marketing at Learfield IMG School, she oversaw all advertising and marketing, together with graphic design, analysis and analytics, shopper insights and innovation and occasions on the sports activities advertising and marketing company. Taylor Starr spent a decade with WarnerMedia (previously Turner Broadcasting), main award-winning groups throughout leisure (TNT/tbs) and information (CNN) networks.

“There’s large vitality all through Scripps – we’re continuously reinventing ourselves,” Taylor Starr stated. “However our one fixed is neighborhood, and as a marketer, I really feel privileged that I will assist our native stations, our nationwide networks, the Scripps Nationwide Spelling Bee and the Scripps Howard Fund inform our tales to the various geographic and demographic communities we serve.”

Taylor Starr can be based mostly in Atlanta and report back to Lisa Knutson, who was just lately promoted to chief working officer. Taylor Starr holds a bachelor’s diploma in mass communications/media research from Hampton College.

Media contact: Michael Perry, (513) 259-4718, [email protected]

About Scripps
The E.W. Scripps Firm (NASDAQ: SSP) is a diversified media firm centered on making a better-informed world. As one of many nation’s largest native TV broadcasters, Scripps serves communities with high quality, goal native journalism and operates a portfolio of 61 stations in 41 markets. The Scripps Networks attain practically each American by means of nationwide information shops Courtroom TV and Scripps Information and common leisure manufacturers ION, Bounce, Defy TV, Grit, ION Thriller, Laff and TrueReal. Scripps is the nation’s largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps Nationwide Spelling Bee. Based in 1878, Scripps has held for many years to the motto, “Give gentle and the individuals will discover their very own approach.”

SOURCE The E.W. Scripps Firm