Marketing Data Strategist
Who are we?
Fankee is the first community-driven music label. It’s a music label that allows artists to promote their music by transforming fans into co-owners and record executives.
Our mission is to give artists a real chance to breakthrough in the music world by redefining the rules of music promotion. We help artists go big using a unique mix of web2, web3, and marketing. In our model, fans aren’t just listeners – they get a fair share of the music’s royalties, building a supportive community that directly benefits from the music they love. As we embark on the exciting pre-seed phase, we are eagerly gearing up to introduce our much-anticipated autumn launch at Fankee. Get ready to be captivated by an exhilarating music contest that will set the stage for an extraordinary journey ahead!
Who are we looking for?
At Fankee, we’re seeking a dynamic Marketing Data Strategist to drive our data-powered marketing initiatives to new heights. Join us in shaping captivating strategies, harnessing valuable insights, and igniting our brand’s growth through innovative campaigns.
How will you make an impact?
Unleash Insights from Data:
- Curate and synthesize data from diverse sources, including website analytics, social media platforms, advertising channels, and customer databases.
- Immerse yourself in data refinement, ensuring its precision and pertinence.
- Decode data to unveil trends, patterns, and profound customer insights for strategic marketing decisions.
- Forge marketing strategies enriched by data revelations, seamlessly aligning with our business objectives and the desires of our target audience.
- Engineer holistic marketing blueprints that seamlessly blend paid avenues (e.g., PPC, display ads) and organic avenues (e.g., content marvels, SEO mastery).
- Tailor strategies, sculpted by customer preferences and behaviors, to distinct customer segments.
Amplify with Paid Precision:
- Collaborate closely with the agency to shape and execute strategies that amplify results through precise paid efforts.
- Drive budget allocation and bidding strategies rooted in data-driven analysis.
- Team up with advertising giants like Google Ads and Facebook Ads to orchestrate, monitor, and fine-tune campaigns.
- Lead A/B testing initiatives to enhance ad effectiveness, targeting, and message resonance.
Virtuoso of Performance Tracking:
- Define the constellation of KPIs guiding our marketing constellations, encompassing both paid and organic realms.
- Navigate performance seas, regularly scrutinizing metrics to gauge the crescendos of our marketing symphony.
- Etch insightful narratives in stakeholder minds through crystalline reports, spotlighting the essence of strategies and illuminating pathways to even greater splendor.
- Analytical Thinking: Ability to decipher complex data and derive meaningful insights for strategic decision-making.
- Creative Problem-Solving: Innovate solutions that blend data insights with imaginative marketing strategies.
- Effective Communication: Clearly convey data-driven findings and collaborate seamlessly across teams.
- Adaptability: Thrive in a changing landscape, adjusting strategies to stay ahead of market trends.
- Collaborative Mindset: Work harmoniously with diverse teams, fostering cross-functional success.
- Marketing Strategy: Develop comprehensive plans that integrate paid and organic marketing tactics.
- Advertising Platforms: Hands-on experience with platforms like Google Ads, Facebook Ads, etc.
- Metrics Mastery: Solid understanding of marketing KPIs, tracking performance, and deriving insights.
- Ideally 2-3 years of relevant experience in data-driven marketing strategies and analysis.
- Ideally a university degree in marketing, data science, business analytics, or a related field.
- A high level of fluency in English is essential, and knowledge of Italian would be beneficial to effectively collaborate with the team and stakeholders.
- A strong passion for the world of Music!
- Someone hands-on who is looking for their next challenge and an opportunity to step up their game.
The Interview process
At Fankee, our interview process is thoughtfully designed to provide a comprehensive evaluation of candidates while fostering meaningful interactions. This multi-stage journey enables us to uncover your potential fit for the Marketing Data Strategist role within our vibrant environment. The interview process will consist in the following 4 stage:
- Initial Conversation with our People team (30 minutes) – Intro
- In-depth discussion with the CEO, Giacomo Pellegrini (45 minutes) – Competency Based
- Team Chat with two Co-Founders (2 x 30 minutes) – Cultural Fit
- Final Round with CEO, Giacomo Pellegrini (15-30 minutes)
You can find detailed information on what to expect in every stage here
We are committed to an inclusive and thorough interview process that ensures each candidate’s fair assessment. Our aim is to unearth your potential contributions to Fankee while offering you a deep understanding of the role and our values. We eagerly anticipate the journey ahead with you at Fankee!
Here, you’ll find an assortment of valuable resources that provide insights into our company! Explore to gain a comprehensive understanding of what makes Fankee unique and discover the vibrant tapestry that defines our culture and mission. Your journey into the world of Fankee continues here – happy exploring!
Please send your CV to [email protected] and also let us know your Salary Expectations and Notice Period.
Don’t worry if your experience isn’t an exact match, there’s no need for concern. We encourage you to apply, as we value the diverse perspectives each candidate brings to the table as we are open to offer opportunities to individuals possessing the appropriate mindset and attitude.