March 31, 2023


Business and Loan

Alliance Advertising and marketing declares new govt group

Alliance Advertising and marketing declares new govt group
Alliance Advertising and marketing declares new govt group

Illustration courtesy: ARG

The board of Alliance Advertising and marketing LLC has chosen a brand new lineup of govt administrators for Alliance Retail Group (ARG), the Hendersonville, Tennessee-based self-negotiating retail advert group introduced on Wednesday.

“The board is worked up to work with a group that can proceed to assist unbiased operators thrive within the extremely aggressive grocery enterprise,” ARG stated in a press release.

The group consists of:

  • Greg Rush, chairman of the board for Alliance Advertising and marketing, LLC. Rush has served as VP of merchandising and CMO for Houchens Meals Group, Inc. since October 2021.  He beforehand held roles of accelerating accountability in distribution, logistics, finance and merchandising with Greenback Common Company from September 1993–2009. Rush has been a member of the Alliance Advertising and marketing board of administrators since 2018 and serves on the board of administrators for Worldwide Grocers Alliance, USA.  He additionally serves on the board of administrators for the Tennessee Grocers and Comfort Retailer Affiliation.
  • Jena Sowers, CEO of Alliance Advertising and marketing, LLC. Sowers most lately served as govt VP of iPro Methods and has been with the group since March of 2020. With greater than 20 years of expertise within the grocery trade, nearly all of her profession was with Kraft Heinz serving unbiased retailers. She has served on a number of management committees together with Nationwide Grocers Affiliation (NGA) the place she lately lobbied in Washington, DC for truthful commerce. Pairing her distinctive buyer expertise along with her data of the CPG trade, and the technical options she and her group are delivering for unbiased retailers, “permits her to assume holistically and strategically concerning the options wanted to stage the taking part in subject. She has a ardour for unbiased retailers, their households, and the communities they serve,” ARG stated in a press release.
  • Michael Donkin, president Alliance Retail Group. Donkin has been with Alliance Retail Group for 12 years, most lately as COO. He has greater than 25 years within the unbiased grocery trade, serving a lot of this time on the retail and wholesale ranges. Donkin serves on the board of administrators on the Tennessee Grocers and Comfort Retailer Affiliation and “enjoys the problem of fast development inside the market and serving the ARG mission of worthwhile success and driving gross sales for the unbiased grocer,” ARG stated in a press release.
  • Mike Bokarae, president Alliance Information Administration & A2 Promoting. Bokarae has been with Alliance Advertising and marketing since 2020, most lately as chief growth officer. He has greater than 30 years of expertise working within the unbiased grocery trade, together with 25 years with Kraft Heinz as VP centered on serving unbiased grocers. Mike’s mission is to “guarantee unbiased retailers have essentially the most cutting-edge know-how and advertising and marketing companies out there,” ARG stated in a press release.


Earlier this month it was introduced ARG has partnered with Swiftly and Skupos to extend the digital presence of unbiased grocers. The launch of Swiftly’s much-requested small and medium-sized companies (SMB) platform, permits 15,000 SMBs to compete with e-commerce and retail giants, Skupos stated in a press release earlier this month.

“Our partnership with Swiftly is the reply our unbiased retailers want to spice up their digital presence and stage the competitors in an more and more difficult retail market. In partnership with Swiftly, we’re placing our unbiased grocers on a stage taking part in subject with corporations like Kroger and Walmart, in order that they’ll personal their digital buyer relationships and seize invaluable digital promoting income streams,” stated Bokarae in a press release. “With trade consolidation on the horizon, time is of the essence. Our unbiased grocers can now leverage their benefits in pace and nimbleness and the facility of the community that Swiftly and ARG characterize to outmaneuver the competitors.”

ARG is without doubt one of the largest self-negotiating grocery advert teams in america. As a cooperative, ARG negotiates with commerce companions to present retailers the facility of an enormous field banner with the liberty of an unbiased grocer.